This means potential buyers can easily contact you from their phone, tablet, or other mobile (non-computer) device while riding the bus home or waiting in line at the grocery store. No matter where consumers are, reach them (and let them engage with you) through a responsive website. If your website functions on desktop and mobile, the data’s on your side: 88% of consumers who search for a local business on a mobile device will call or visit that company within 24 hours. People can contact you wherever they are.Įven after you’ve helped your potential customers find and trust you, a major concern you might have is getting them to contact you. Takeaway: A site that works well on mobile shows potential buyers you’re willing to adapt to new industry trends to meet their needs and preferences-making them more likely to rely on you to help them solve a problem.ģ. And a company that can keep up with constant changes in mobile technology is more credible in customers’ eyes than a business whose desktop-only website limits them. This correlates with the fact that more users are researching products and services on mobile devices than in years past (see above). In 2015, BrightLocal found that 38% of customers use their phones or tablets at least once a month to search for a local business, and they were impressed when companies had responsive web design. A great way to show customers they can rely on you? Set up a beautiful, user-friendly website with mobile functionality.
This is not only necessary for selling your product or service, but also for growing genuine relationships and offering helpful information. Takeaway: With a responsive website that potential customers can view anytime and anywhere, you’re making it as simple as possible for them to find, learn about, and buy from you.Įvery small business owner wants to make a professional, positive first impression on potential buyers.
These trends point to the importance of developing a site that functions well on all devices-not just a PC. However, tablet and e-reader ownership had increased from 45% in 2015 to 50% in 2019. The Pew Research Center reported that 81% of respondents had smartphones in 2019, while only 75% owned PCs or laptops ( down from 91% in 2015). Not only are more customers searching online for small businesses before buying they’re also using phones and tablets more than laptops or desktops to do so. This means customers will find you more easily and be more likely to buy your product or service. Today’s shoppers are more inclined than ever before to learn as much as they can about a company before visiting or clicking “Buy Now.” So, if someone can find your business on a mobile device, Google will rank your site higher than companies with non-responsive sites. That’s because 27% of customers use the internet every single day to find local businesses, and 61% research a company and its products online before buying. This is a common obstacle, but it’s an important one to overcome. Many small business owners run into this problem when designing or redesigning a website: They don’t have enough time. In this post, we’ve broken down five benefits of designing a responsive website: Responsive design is easier for users to navigate than mobile-friendly pages, and you won’t have to compromise your site’s functionality. This means a page’s images and text layouts will adjust from a larger desktop screen to fit a small phone screen. This is why many businesses are moving toward responsive web design, which changes based on the device. However, certain features like the website’s navigation may be limited if nothing but its scale is different. In fact, the only functionality change will be the scale your site will, of course, appear larger on a laptop than on a phone. In 2019, 94% of small business websites were considered “mobile-friendly,” which means their design will be consistent across devices. It’s now vital to make sure that they can access your site from their smartphones, tablets, and e-readers-and that they have a great user experience. You may have a website for marketing your small business, and that’s a great first step! But business owners can no longer assume people are only shopping and scrolling on laptops and desktops.
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